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The Change MAP for Coaches: How to Build Emotional Momentum That Makes Change Stick (Coaching Connections)

When change stalls, what’s actually stuck?

Most coaches know that emotions matter in change. But knowing and working with them intentionally are very different things. When a client is stuck, when a team’s transformation has lost momentum, when the plan was perfect but adoption never happened — the missing ingredient is almost always emotional energy. Not motivation. Not information. Emotional fuel.

The Change MAP (Engage → Activate → Reflect) is Six Seconds’ framework for structuring change as an emotional process, not just a rational one. It’s designed as a spiral — a flywheel — where each cycle builds the emotional momentum needed to sustain transformation. Engage creates curiosity and productive dissonance. Activate builds courage and experimentation. Reflect generates integration and commitment. And then you spin again — each time with more energy than before.

In this interactive session, you’ll experience the Change MAP from the inside — not as a model to learn about, but as a process to practice with a real change you’re navigating. You’ll diagnose where emotional energy gets stuck, practice coaching through each phase, and leave with a framework you can use with clients, teams, and yourself.

Key Takeaways

Emotions Are the Fuel, Not the Byproduct: Understand why change stalls when emotional energy is ignored — and how the Change MAP structures emotions intentionally to drive clarity, alignment, adoption, and resilience.

Diagnose Where Change Gets Stuck: Learn to read the emotional signature of each phase (Engage, Activate, Reflect) and identify which transition is missing when momentum drops.

The Flywheel Effect: Experience the Change MAP as a spiral that builds momentum — each cycle through E/A/R generates more emotional energy for the next, rather than depleting it.

Who Should Attend

Coaches at all levels who want a systemic framework for working with emotions in change — whether you’re coaching individuals navigating career transitions, leaders driving organizational transformation, or teams trying to build new ways of working together. Particularly valuable if you’ve ever had a client who “knew what to do” but couldn’t make it stick.

Why Join Live

Everyone who signs up gets the recording, but the live session is designed so you practice the Change MAP with your own real change in a coaching conversation — the kind of experience that can’t happen on replay. You’ll also connect with the global coaching community and leave with a diagnostic tool you can use in your very next session.

Why We Do These

From those brand-new to coaching all the way to master-certified coaches, people join Six Seconds’ programs because of our unique mix of practical tools, supportive global community, and transformational methods.

Emotional intelligence takes coaching to the next level — one reason the EQ Coach Certification is one of the few ICF coaching programs in the world that also grants graduate credit toward almost ⅓ of an MA or MBA. As the global nonprofit community for emotional intelligence, we hold these sessions as part of our dedication to strengthening skills with emotions — which works better when we practice together.


The Change MAP for Coaches: How to Build Emotional Momentum That Makes Change Stick (Coaching Connections)

Format:Virtual

Start Date:Jun 18, 2026

Time:08:00 AM, America/Los_Angeles

Facilitator:Joshua Freedman, MCC & Natalie Roitman, PCC

Schedule Details

Live-online Zoom -- plus we'll send the recording to everyone who registers to watch the replay anytime.


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Free

Who Should Join

Leaders building a coach-approach, coaches, aspiring coaches ICF coaches: Earn 1.5 CCEs

Six Seconds is a community of changemakers contributing to a world of insight, connection, and purpose.

We think the world would be a better place if a billion people were practicing the skills of emotional intelligence (EQ). So, we research and share scientific, global, transformational tools & methods to support that goal.

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